Key Responsibilities of a Marketing Executive:

Develop marketing campaigns that align with the business goals and target audience. Execute campaigns across various platforms, such as social media, email marketing, SEO, PPC (Pay-per-click), and traditional media.

Conduct research to identify customer trends, competitor strategies, and emerging marketing opportunities. Analyze data and consumer behavior to inform marketing decisions.

Create content for marketing materials like blogs, newsletters, brochures, social media posts, website content, and advertising.

Oversee the company’s social media presence, create engaging content, monitor social interactions, and measure campaign performance on platforms like Facebook, Instagram, LinkedIn, and Twitter.