Digital Marketing Executive

Location: Tatabad
Salary: ₹18,000 – ₹35,000/month (Based on experience)
Job Type: Full-Time
Work Timing: 9:30 AM – 6:30 PM (Monday – Saturday)

🧾 Job Summary

We are looking for a results-driven Digital Marketing Executive to promote our website design services through online channels. The candidate will be responsible for planning, executing, and optimizing digital campaigns to generate quality leads, improve brand visibility, and increase website traffic. The role requires both creative thinking and data-driven decision-making.

🎯 Key Responsibilities

Campaign Management

• Plan and execute paid advertising campaigns on social media and search engines

• Manage daily budgets, bidding strategies, and audience targeting

• Monitor ad performance and optimize for maximum ROI

Social Media Marketing

• Create, schedule, and publish engaging posts across platforms

• Handle messages, comments, and audience engagement

• Maintain brand consistency across all channels

Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis

• Optimize website pages, meta tags, and content for search engines

• Track ranking improvements and organic traffic growth

Content Marketing

• Coordinate creation of promotional content including banners, videos, and blogs

• Work closely with designers and developers for campaign materials

• Ensure content aligns with marketing goals

Analytics & Reporting

• Analyze campaign data using analytics tools

• Prepare weekly and monthly performance reports

• Suggest improvements based on insights

Lead Generation

• Implement strategies to attract potential clients

• Manage landing pages and conversion funnels

• Coordinate with sales team for lead follow-up

🛠️ Skills Required

Technical Skills

• Knowledge of social media advertising platforms

• Understanding of SEO, SEM, and keyword strategies

• Familiarity with website analytics tools

• Basic knowledge of website structure and landing pages

Creative Skills

• Content planning and copywriting ability

• Visual sense for marketing creatives

• Innovative thinking for campaign ideas

Soft Skills

• Strong communication and teamwork

• Time management and multitasking

• Analytical thinking and attention to detail

• Ability to work under deadlines

🎓 Qualification

• Any degree (Marketing / IT preferred)

• Certification in Digital Marketing is an advantage

• Freshers with practical knowledge can apply

⭐ Preferred Experience

• 0–3 years in digital marketing

• Experience in lead generation campaigns

• Exposure to website or IT service marketing is a plus