Job Title

SEO Specialist

Job Description

We are looking for a knowledgeable and results-driven SEO Specialist to improve our website’s visibility on search engines and increase organic traffic. The ideal candidate will be responsible for planning, implementing, and optimizing SEO strategies to support business growth.

You will work closely with content, marketing, and development teams to ensure best SEO practices are followed across all digital platforms. This role requires strong analytical skills, attention to detail, and a clear understanding of current search engine trends.

Key Responsibilities

Develop and execute on-page and off-page SEO strategies

Perform keyword research and competitor analysis

Monitor website performance using analytics and SEO tools

Identify technical SEO issues and work with developers to fix them

Track rankings, traffic, and conversions, and prepare reports

Stay updated with Google algorithm changes and SEO best practices

Required Skills

Strong understanding of on-page, off-page, and technical SEO

Experience with keyword research tools

Knowledge of Google Analytics and Google Search Console

Understanding of HTML, CSS, and basic website structure

Ability to analyze data and generate actionable insights

Content optimization and SEO writing skills

Familiarity with backlink strategies and outreach

Preferred Skills

Experience with CMS platforms like WordPress

Basic knowledge of digital marketing and PPC

Understanding of local SEO and mobile SEO

Reporting and documentation skills

Experience Level

Freshers with strong SEO knowledge